I created this video in response to an assignment for my Developing Content for Social Media class, in the spring of 2019. The specific assignment was to create a social media campaign to promote the college’s upcoming inauguration of its ninth president, Leocadia I. Zak, and then create a pitch video presenting this campaign, with the marketing department and ASC students/alums primarily in mind, and with my professor as a secondary audience. When reviewed by my class, I received a standing ovation from my peers and professor. Although no campaigns were chosen by ASC’s marketing department, my video was praised for its humor and its entertaining, contemporary feel of my storytelling approach. This project shows my skills in iMovie and digital editing, as well as my abilities to write and research.