Writing

Isobel has been writing in a professional capacity since 2014. 

Blog Posts & Articles

• What ChatGPT Means for the Future of Home Improvement Marketing
• Product Photography Post-Production: 7 Quick Steps to Improve Your Digital Shelf
• Meet the Cranes of SANY (SANY New York)
• How In-Store Associates Can Boost Your Brand
• Choosing the Right Excavator for the Job (SANY New York)
• The Dangers of Lead in Drinking Water – and What You Can Do About It  (King Water Filtration)
• What 2023 Means for Your Brand
• What A Recession Means for Home Improvement Brands
• Bringing Clean Water Around the World (King Water Filtration)
• 3 Types of Off-Shelf Merchandising and How to Use Them in Home Improvement
• 5 Reasons Why Brand Differentiation Makes Sense for You
• Construction Safety Week (SANY New York)
• Hassle-Free House Cleaning with Hux
• Going the Extra Mile: Hux Service Add-Ons
• Cleaning Out Your Closet
• Winter Cleaning Tips

Case Studies

• Package Design and Hyper Tough Grease Guns: A Case Study
• Developing Brand and Content Strategy with SANY
• Packaging Design for My Mold Detective™ Test Kit
• Trash Bag Packaging Re-Design for Iron-Hold

White Papers

• Break the Mold: Challenger Brands Tips & Tactics
• Digital Requirements for In-Store POP

Ebooks

• How 3D Renderings: The Secret Ingredient to Successful Merchandising Strategy 

Newsletters

• Over The Counter, Under Expectations – Women’s Campaign Fund
• Minimum Rage – Women’s Campaign Fund Newsletter

Press Releases

• New Iron Workers Membership Card Consolidates Skills and Qualifications

If you’d like to see more samples of Isobel’s work, you can contact her here. If you’d like to read some of her more recent work, you can check out her blog posts here.